Building B2C SaaS as a solopreneurMar 12, 2026 · 6 min read
What changes when you're the entire product team — and why consumer software rewards focus over feature count.
Solopreneur · B2C SaaS · Indie hacker
I build B2C SaaS products people actually use.
I'm Andi Hein — solopreneur building consumer SaaS. Explore my apps, read the blog, or join the newsletter for launch updates.
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Apps
Consumer SaaS I'm building and shipping. Live products link to their landing pages; upcoming ones open the waitlist.
HomeGoal
Coming soonBehavioral money coaching for future homeowners.
Help first-time buyers stay on track: set a home budget, complete weekly missions, explore scenarios, and get AI coaching that turns savings goals into a clear path to ownership.
Join waitlist
Blog
Lessons on building, shipping, and growing B2C SaaS as a solopreneur. Written to attract the right readers and send them to the right apps.
- Landing pages that convert for indie SaaSFeb 4, 2026 · 5 min read
The anatomy of a high-converting landing page for consumer software — from headline to CTA.
- Traffic and conversion for indie appsJan 18, 2026 · 7 min read
How to think about the two metrics that matter when you're building alone — and where to invest your limited time.
About
I'm Andi — a solopreneur building B2C SaaS products. I design, ship, and grow consumer software end to end: from the first prototype to the landing page to the metrics that matter.
My first product is HomeGoal — behavioral money coaching for people working toward their first home. Beyond the app, I write about what I'm learning building and distributing consumer SaaS alone.
This site is my home base: the apps I'm shipping, writing for search and social, and a newsletter when something new launches.